Hosted Buyers Programme Registration for ITB Asia 2013 Opens

Singapore, 20 March 2013 – Messe Berlin (Singapore), organiser of ITB Asia, ‘The Trade Show for the Asian Travel Market, has announced that registration for this year’s Hosted Buyers programme is open. Buyers who are keen to attend ITB Asia 2013 may submit their application online at

Recommended buyers registering under the ‘Group’ category can apply for both partial and full hosting from tomorrow. New buyers interested in joining this year’s programme can register for partial hosting status under the ‘Individual’ category from tomorrow and full hosting from 1 July 2013.

Buyer registration closes 1 August 2013, with those looking to be partially hosted receiving a 50% early bird discount if they register before 30 April 2013.

The sixth edition of ITB Asia is set to be even bigger and better as plans are underway to expand the show even further. Organisers are planning to take up two floors of exhibition space this year (across level 6 and level 4) when it returns to the newly refurbished Suntec Singapore Convention Centre from 23 – 25 October 2013.

“As part of our commitment to enhance the quality of buyers at the show year-on-year, we’ll be investing in a new IT partner to help us improve the match-making algorithms for even higher-quality meetings. Our programme has consistently attracted top quality buyers and we hope to take it to an even higher level as the show enters its sixth year,” said Nino Gruettke, Executive Director of ITB Asia.

Constantly looking at ways to adapt and improve each show, ITB Asia has absorbed feedback provided by exhibitors and buyers in previous years, and put together an even more comprehensive programme for 2013.

All potential buyers will undergo a stringent screening process and will be evaluated based on their calibre and experience as well as referrals from exhibitors to ensure only the best will enter the pre-scheduled appointment system.

In an independent post-ITB Asia 2012 survey, over 85% of buyers were satisfied with the quality and quantity of their appointments. Over 95% also indicated they were keen to revisit ITB Asia with over 97% willing to recommend the Buyer Programme to professional colleagues or business partners. Almost 74% of buyers surveyed were from the Asia Pacific region.

Conference sessions will also be tailored for corporate and MICE buyers, with all partners from 2012 returning for another year with the addition of CEI, one of Asia-Pacific’s key corporate events publications. There will also be an increased focus on recommended ‘Group’ buyers, who are experts in key markets and segments related to the travel industry.

Last year, ITB Asia recorded almost 8500 attendees, a 12% increase from 2011, representing 92 countries, making it one of the region’s most international travel trade events. ITB Asia is also a partner event of TravelRave, Asia’s most influential travel trade festival organised by the Singapore Tourism Board.

About ITB Asia 2013

ITB Asia 2013 will take place at the Suntec Singapore Exhibition & Convention Centre, 23 – 25 October. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. ITB Asia 2013 will include exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.

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